In 2019, 73 companies were active in importing sugar to Armenia. In 2020, that number rose to 83, but the majority of them could not enter the market, or their market share was so small that they cannot be considered market players. As a result, the sugar market is highly centralized; only three companies account for more than 80% of sugar import volume. Although there are a large number of economic entities operating in the sugar market, only one of them—owned by former Member of Parliament for the Republican Party of Armenia Samvel Aleksanyan and members of his family—has market dominance. About 50% of the sugar sold by the latter is sold by its own retail chain, City Supermarket, at a cheaper price; other chains and stores are supplied at a higher price, creating unequal competition.
As for sugar production, according to the data presented by the Armenian National Statistical Committee, 39.2 million AMD worth ($79,000) of sugar was produced in Armenia in 2020, a decrease of 99.7% compared to the previous year (13.2 billion AMD in 2019). The domestic industry was virtually wiped out.
An analysis of the cost price of domestically-produced sugar shows that it mainly consists of direct costs, in particular raw cane sugar, materials, salaries, gas, electricity, amortization, etc. Indirect costs make up 1% of the cost price of domestically-produced sugar.
While inflation has been a global phenomenon since the COVID-19 pandemic, a shortage of sugar in Armenia led to rising prices in late June and early July 2021. Retailers refused to sell more than 5 kg of sugar to citizens and the price of the product exceeded 400 AMD/kilo. Year on year, the price had risen 39.4% in July 2021, an issue that was not fully addressed by authorities. Nevertheless, from the situation in the market, it can be concluded that the main reason is the sharp increase in demand for sugar, both at home and by factories due to the canning season. Under these conditions, large import companies have created an artificial deficit. At the same time, supermarkets deliberately stopped selling unpackaged bulk "cheap" sugar, forcing consumers to opt for more expensive packaged sugar.
On the other hand, due to the unfavorable situation in the Russian sugar market in spring 2021, recently spearheaded the Eurasian Economic Commission's Resolution No. 33 of April 23, 2021, providing EAEU member states with tariff-rate quotas for sugar imports from third countries. To comply with the directive, the Armenian Government adopted Decision No. 838-N of May 21, 2021 "On Applying Tariff-rate Quotas on White Sugar Imported to the Territory of the Republic of Armenia". According to the new rule, until September 30 of this year, the import of white sugar intended exclusively for sale in the domestic market or for the production of products containing sugar, is exempted from the import duty to the volume of not more than 22,400 tons, in the presence of a license.
Thus, the high level of centralization in the sugar market is maintained, which allows the main sugar importer, producer, wholesaler and retailer to leverage its market power into an arbitrary pricing policy. The public is expected to pay up these added costs, making it a bitter pill to swallow.