My starting premise is this: There’s a lot of hate floating around online discourse and that may frustrate the living Jesus out of you. But it shouldn’t. Online hate is fragile, based on crowd psychology and easily changeable.
Here’s the classic prelude to such articles. Our new reality bla-bla-bla— social media, bla-bla-bla - has become a battleground for a clash of ideas and most importantly emotions.
In the online world there are no solid rules so emotions tend to take over. And when I say emotions it rarely refers to good ones. Well, sometimes good, but in a highly politicized society things tend to be black and white. People tend to derive pleasure from disparaging or criticizing those who don’t live up to their mysteriously rigid standards.
I used to be very sensitive to criticism coming from Facebook, YouTube, etc. I would read comments like “Total idiot” or “Brainless puppet” and would get upset. There were also outright insults with cursing and hardcore smear. The whole experience of criticizing content you don’t like (especially when it’s political and satiric) is like sitting in front of the TV and calling the moving figurines “assholes.” Except - with Facebook, unlike TV - that guy can ‘hear’ you.
I’m pretty sure when Nixon was at the peak of the Watergate scandal people would watch him on TV and curse their asses off. He couldn’t hear it. Not a thing. Nothing. That was the beauty of being on the screen in the 70s - you got low ratings, bad polls, reports on public opinion, but you didn’t get an angry teenager calling you a douchebag on your page, right in your face.
Today, anyone who fails to get in the good graces with any individual online viewer is doomed to receive the full Nixon share of a shit-storm directly aimed at him (or her). It’s right there - on your page, in comments, in “tags” and “mentions.” Sometimes it hurts like a bitch. Sometimes you want to hit back.